Social Semiotics is the method of creating signs that give significant meaning to all different types of people. There is a methodology that is used for each and every advertisement, company billboard, magazine or article. You may see photos attached to all of these items which bring social semiotics into place. It is when one shows communication through a picture and shows minimal words. The picture/sign has many words in itself. This method was thought of in the 17th century by John Locke but actually was created and used by Ferdinand de Saussure and Charles Sanders Pierce. ( Briannica, 2024 ) This is an important form of communication because it provides us with another faucet rather than only speaking. In a book, “Social Semiotics” Robert Ian Vere Hodge states, “Semiotics has been defined as ‘the science of the life of signs in society.’ (Saussure 1974). It is so fascinating, and it does come with a few rules within the method. Hodge also states, “It stresses system and produc...